Translating Breakthrough Science into Scalable Commercial Growth
Aligning product, marketing, and go-to-market to scale adoption across research, translational, and clinical markets.
15+ years scaling genomics and life science platforms at category leaders including Illumina, 10x Genomics, and Bio-Rad. Murphy BioStrategy brings deep domain expertise, commercial leadership, and a proven track record of translating complex innovation into scalable growth.
Currently advising select life science companies while exploring VP-level leadership opportunities.
Brooke Murphy
bmurphy@murphybiostrategy.com
Great Science Doesn’t Automatically Become Commercial Success.
Innovative technology. Unclear market and target customer. Misalignment between product, marketing, and sales. Early traction without scalable adoption. This is where the right commercial strategy becomes critical.
Executive-Level Commercial Strategy—Without Full-Time Overhead
I step in as a fractional executive partner to build and scale commercial strategy across product, marketing, and go-to-market. Not just advising—leading alignment, execution, and results.
Commercial Leadership
Built at the Intersection of Science, Product, and Commercialization.
Murphy BioStrategy brings deep life sciences expertise, executive-level commercial leadership, and hands-on experience scaling complex genomics platforms.
Deep genomics expertise
Commercial scaling experience
Cross-functional leadership
Track record driving inflection points
I don’t just advise—I help companies move faster and execute better.
Core Capabilities
Commercial Strategy & Growth
Portfolio strategy
Market development
Pricing & value strategy
Go-to-Market & Demand
GTM design
Pipeline strategy & creation
Sales, marketing, and product alignment
Product & Launch Strategy
Positioning
Launch execution
Cross-functional leadership